Midstream Action Sports

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This interior design project for South Africa’s largest brewery in the country’s premier indoor sports arena combines bold branding with dynamic, functional spaces. The exposed brick walls provide a warm, industrial foundation, complemented by sleek black metal railings and wooden ceiling panels that add a modern, refined touch. 

The brewery’s illuminated logo serves as a striking focal point, drawing attention to the brand’s presence. Vibrant wall graphics and framed sports memorabilia enhance the connection between the space and its athletic theme, creating a lively and engaging atmosphere. 

Carefully designed lighting accentuates key branding elements and architectural details, while the open-plan layout encourages interaction and social engagement. The seating areas are crafted for comfort and versatility, seamlessly balancing leisure and functionality in a space designed for both sports enthusiasts and casual visitors alike. 

 

Project Details

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Type: Commercial – Sports facility  

Client: Action Sports.  

Collaborators: MILarchi Architects, Action Sports.  

Size: 3500 m² 

Location: Atterbury, Pretoria, Gauteng.   

Status: Completed  

Partners-in-charge: Matthew Millar.  

Project manager: Matthew Millar. 

Project Leader: Matthew Millar. 

Team: Matthew Millar, Simeon Jamison.   

Let’s work together.

Architecture is a journey we undertake with our clients, walking together throughout the process from inception to completion. Contact us for an introductory consultation. 

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We wear our heart on our sleeves and design for the next generation in South Africa and across the continent. We pride ourselves on projects that are culturally rooted, relevant and sustainable, adding value to the communities and neighbourhoods we touch. We build across scales and we’re as comfortable executing a home renovation or an experimental urban concept, as we are developing a warehouse, shopping center or safari lodge.

Collaborators in the way you live, work and play through bespoke, cultured, sustainable design.

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